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BIOTECHNICA 2011 closes with major gains

Dr Andreas Gruchow 13-10-2011 - (C) DMAG 201113-10-2011. The organizers of BIOTECHNICA 2011, Europe's leading trade fair and congress for biotechnology and the life sciences, declared the event a solid success as it drew to a close on October 13. "The themes featured at this year's BIOTECHNICA were right on target, and the show demonstrated impressive growth in terms of both exhibitor and attendance figures. This BIOTECHNICA has clearly succeeded in highlighting the key importance of biotechnology in our daily lives and the world of commerce," commented Dr. Andreas Gruchow, Managing Board member at Deutsche Messe AG, Hannover at the end of the three-day event.



(C) DMAG 2011618 exhibitors from 28 different countries (up 24 percent over the previous year) were in Hannover from 11 to 13 October to showcase a rich array of biotech innovations and their uses in medical, food manufacturing and industrial applications as well as environmentally-friendly production techniques. Laboratory equipment, bioreactors and a wide variety of services and IT solutions for the biotech and pharmaceutical industries figured prominently among the show's displays. The list of top exhibiting nations was headed up by Switzerland, followed by France, the United Kingdom, the USA and the Netherlands. Iran and Korea were on hand with large national pavilions.

The keynote themes at this year's BIOTECHNICA were BioServices, food biotechnology and industrial biotechnology. "The vast array of new developments in these areas underscored the biotech industry's undiminished innovative power," Gruchow remarked. New approaches to testing and ensuring food quality and safety were in great demand. Strong interest was also shown in ways of using biotechnology to replace chemical and industrial production processes with more environment-friendly and sustainable alternatives. The new "BioServices" marketplace was extremely well received. BioServices gives biotech and pharmaceutical suppliers a direct line to potential service providers for the development and production of new materials.

Biomarker Discovery - (C) DMAG 2011The prime objectives for exhibitors at BIOTECHNICA 2011 were to generate new business and stay in touch with their customer base. "As a global biotech industry supplier based in the German state of Lower Saxony, we consider BIOTECHNICA to be an absolute must. This is our opportunity to meet up with customers and cooperation partners from the region while also seeing leads from across Germany and Europe," commented Dr. Wolfgang Asche, Product Manager of Fermentation Technologies at Sartorius Stedim Biotech GmbH, Göttingen.

Rise in foreign attendance
The outcome of BIOTECHNICA 2011 was also positive in terms of visitor turnout. The three-day event attracted a total of 11,000 visitors - up about 15 percent over 2010. "Double-digit growth in both exhibitors and visitors impressively confirms BIOTECHNICA's reputation as the flagship fair for the European biotech and life sciences sector," remarked Gruchow.
 

 

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