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Deutsche Messe: Being the Truffle Pig of Industries Worldwide

Deutsche Messe’s strategies to increase profitability and outperform competition on a global scale

(C) Wolf G Kroner 2010 September 2010. The trade fair and conferences sectors are highly competitive. While most major service providers operate on local or regional levels, they are taking away market shares from global exhibition organisers. Deutsche Messe ranks among the five largest trade fair organisations worldwide, but it has been hit by global recession in 2008/2009.

Stephan Kühne, Member of the Board and responsible for finance, outlines Deutsche Messe’s strategies back to profitability and expansion plans beyond China and India. Taking Biotechnica as example Mr. Kühne describes how multiple expectations by exhibitors or visitors from rather heterogeneous industries can be managed. A show does not have to be big to successfully penetrate saturated trade fair and events markets. (Includes financials and verified exhibition data)

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Deutsche Messe is taking the wind out of competitors’ sails - Biotechnica 2009

BIO 2009 failed to mirror biotechnology markets worldwide

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Divide and conquer - PCR plates by Eppendorf

Eppendorf launches the first segmented PCR plate

June 2010. Eppendorf AG offers the first two-component PCR plate designed to be easily divisible, saving material and money when running smaller-scale experiments. These twin.tec unskirted 96-well plates fit almost all available PCR instruments and can be snapped into four separate 24-well segments and the empty wells saved for future use.

According to Dr Kay Körner, Senior Product Manager PCR at Eppendorf AG, ‘Most of the time our customers do not fill up an entire 96-well PCR plate, and leaving the remaining wells empty is a waste of material and money. However, cutting PCR plates into pieces with scissors seemed to us an inappropriate solution, so we invented the first divisible two-component PCR plate. These new 96-well twin.tec plates can simply be snapped into pre-defined segments so that 24, 48 or 72 wells can be used as required – reducing waste and bringing significant cost savings.’

Eppendorf twin.tec PCR plates bring all the advantages that come from combining two materials. The frame is manufactured from rigid polycarbonate for enhanced mechanical stability, while the flexible polypropylene wells are thin-walled to ensure a snug fit to the thermal block for optimal heat transfer. The inert surface of the wells prevents DNA, RNA and enzymes from binding and improves recovery when working with small volumes.

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