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Deutsche Messe: Being the Truffle Pig of Industries Worldwide

Deutsche Messe’s strategies to increase profitability and outperform competition on a global scale

(C) Wolf G Kroner 2010September 2010. The trade fair and conferences sectors are highly competitive. While most major service providers operate on local or regional levels, they are taking away market shares from global exhibition organisers. Deutsche Messe ranks among the five largest trade fair organisations worldwide, but it has been hit by global recession in 2008/2009.

 

Stephan Kühne, Member of the Board and responsible for finance, outlines Deutsche Messe’s strategies back to profitability and expansion plans beyond China and India. Taking Biotechnica as example Mr. Kühne describes how multiple expectations by exhibitors or visitors from rather heterogeneous industries can be managed. A show does not have to be big to successfully penetrate saturated trade fair and events markets. (Includes financials and verified exhibition data)

 

 

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Deutsche Messe is taking the wind out of competitors’ sails - Biotechnica 2009

BIO 2009 failed to mirror biotechnology markets worldwide

 

 



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enquiry, non-PR, 4 pages

Deutsche Messe is taking the wind out of competitors’ sails

Stephan Kühne06-10-2009. While the U.S. Biotechnology Industry Organization is still recovering from the BIO 2009 exhibition hangover in Atlanta, on the other side of the Atlantic, Germany’s Deutsche Messe - in the form of Biotechnica - is challenging the notion that the US is the ideal venue for showcasing international business in this sector – especially when it comes biobusiness in Europe.

This year, and despite the financial downturn, Germany´s Deutsche Messe (DM) has attracted a record 650 exhibitors to attend Europe´s premier biotech industry show in Hannover from October 6 to 8. By mid-June, DM sales of exhibition net space for Biotechnica 2009 were already 10% up on the previous show (8,317 m2), and by the end of August the figure had risen even higher to 11,000m2. In 2008 the show was held in a single exhibition hall, but this year organisers have decided to commission a second facility. While visitor estimates follow a rule of thumb based on previous shows (Biotechnica 2008: 11,285), exhibitor pre-registrations were looking optimistic, organisers told B2Bioworld. Before Biotechnica threw open its doors, overseas exhibitors from 28 countries, representing all five continents, had already taken a 25% share of the total space available. Notable are increases in bookings from France, the Netherlands, Spain and Switzerland. On the downside, no Indian exhibitors have registered, and US firms seem still to be pre-occupied with overcoming home market difficulties, although DM reports continued interest from Korea, China, Japan, Russia, Brazil and even New Zealand.

Stephan Kühne Peter Pohl Phillips Kuhl (C) Wolf G Kroner 2009



 

 



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Comparison bio shows 3 pages

BIO 2009 failed to mirror biotechnology markets worldwide

BIO 2007May 2009. While you may have reached similar conclusions observing this biotech show you may be interested in the figures behind. A look up of the exhibitors' entries of the BIO 2009 catalogue won't tell you the real attendance. This article allows you to put BIO 2009 into perspective with competitor trade shows in Europe.

 

 

 



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Independent Analysis 2 pages

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