Roche Ethiopia: Build-up of an emerging market
January 2012. Fondation Roche Afrique finances a project in Ethiopia which will impact health care in the region. A change in Roche's access to medicines programmes. In a move to strengthen its foothold in East Africa, the Swiss pharma and diagnostics company is accelerating a cancer care program to offer patients access to its products, educate health professionals, and recruit patients. A report by Bikila Wolde on Roche's plans and prospects.Reading time: 2 min
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